Here in the UK, we're working with scientists, healthcare professionals, academics to educate the general public and healthcare workers about antibiotics and how to use them responsibly. 

Schools & Education 

In 2018 we launched the 'Superbugs: Join the fight' school education programme, designed alongside the National Schools Partnership, to engage primary school pupils with this important real-world issue. We have continued to evolve this resource, having recently included additional modules in AMR for Key Stage 1, Vaccines for Key Stage 3 and an Assembly Pack. Since launch over 200,000 pupils have accessed these resources and over 1600 students have taken part in a competition to develop an AMR Awareness Campaign. 

During the COVID-19 pandemic, we repurposed the Pfizer Superbugs AMR and Vaccines Education resources to make them available as a series of free home-learning modules. These topical modules introduce students to bacteria, viruses, infection, resistance, antibiotics and the role of vaccines in antimicrobial resistance. Materials outline what we can all do to help address AMR, including hygiene and appropriate use of antibiotics.  The activities support PSHE education, health and wellbeing, science and citizenship. 

The 2020/2021 'Superbugs: Join the fight' programme has been expanded to include additional content introducing superbugs, vaccines and viruses & pandemics in the context of today’s world. To find out more about the range of resources available and to access and downlaod these materials please click here.

Antibiotic Guardian Awards 2020



In November 2020, Pfizer UK were delighted to have been shortlisted and subsequently awarded ‘highly commended’ status at the PHE Antibiotic Guardian Shared Learning and Awards – in the Children and Family category for our Superbugs: Join The Fight campaign.



We are proud to participate in World Antibiotics Awareness Week (WAAW)

Previous highlights include:

Bug Bus 2019

  • Broadening our partnership from clinicians through to mummy bloggers to deliver a range of activities to help raise public awareness of AMR
  • Welcoming the Pfizer 'Bug Bus' to London: an immersive and interactive experience equipped with a handwashing station, interactive touch table containing information and facts about antibiotics and AMR, a selfie booth and social listening experience, infographics, videos and games
  • Supporting Antibiotics Research UK's Great British Tea Party initiative


Antibiotic Guardian Awards 2020



In November 2020, Pfizer UK were incredibly proud to have been shortlisted in partnership with Great Ormond Street Children's Hospital for the PHE Antibiotic Guardian Shared Learning and Awards – in the Public Engagement category for our Bug Bus initiative




The Science Museum

Superbugs Exhibition: Science Museum

We also sponsored the free Science Museum Exhibition, 'Superbugs: The Fight for Our Lives' which explored the growing threat of the 'superbugs' and highlights the role that we all have to play in the fight. Almost 1.5 million visitors explored the growing threat of antibiotic resistance through the free exhibition, from November 2017- April 2019. 


We have produced a range of free materials to support awareness and correct usuage of antimicrobials. 

Click on the images below to download the supportive materials.

Pfizer AMS: Dedicated to changing the course of Antimicrobial Resistance

Pfizer in AMS: Dedicated to Changing the Course of Antimicrobial Resistance

Why Pfizer is taking a stand against AMR

Why Pfizer is taking a stand against AMR - Infographic

AMR Myths & Facts

AMR Myths and Facts - Factsheet

Pfizer in Anti-Infectives

Antimicrobial Stewardship: Pfizer in Anti-Infectives - Infographic 

What is Antibiotic Resistance?

What is Antibiotic Reistance? - Public Awareness Poster

How to Handwash

How to Handwash - Public Awareness Poster 


Prescribing Information

Zavicefta▼ (ceftazidime avibactam)
ZAVICEFTA® 2 g/0.5 g Powder for Concentrate for Solution for Infusion – SPC
Legal category: POM. Basic NHS price: 10 vial pack £857.00.

Cresemba (isavuconazole)
Cresemba 100mg hard capsules – SPC
Legal Category: POM. Basic NHS Cost:14 caps pack £599.28
Cresemba 200mg powder for concentrate for solution for infusion – SPC
Legal Category: POM Basic NHS Cost: 1 vial pack £297.84
Zinforo (ceftaroline fosamil)
Zinforo® 600 mg powder for concentrate for solution for infusion - SPC
Legal category: POM.  Basic NHS cost: 10 vial pack £375.00

PP-AIP-GBR-0575.  December 2020