This site is intended only for healthcare professionals resident in the United Kingdom

Information relating to specific disease areas aligned to Pfizer’s portfolio and other resources designed for Pfizer medicines.

See all Therapy areas

Champix® (varenicline tartrate) Prescribing Information.  Adverse event reporting information can be found at the bottom of the page.

Motivating and supporting patients to quit

Smokers are up to 4x more likely to quit with support from a health professional, compared to using will power alone1.  Using Very Brief Advice (VBA) can help a smoker gain the motivation to quit. 

 ​​​​​​​2/3 of smokers want to quit.2  Very Brief Advice (VBA) from a GP can help them do so successfully. ​​​​​​​


This text is for block level content. P tags can go in here too

Dr Alex Bobak* discusses the benefits of delivering Very Brief Advice to smokers 

*Dr Alex Bobak, Senior GP Partner and GPSI in Smoking Cessation, Wandsworth Medical Centre, London: Dr Alex Bobak is senior partner of a General Practice in Wandsworth, South London. He has been running specialist smoking cessation clinics as a GP for more than 10 years and is the first GP with Special Interests (GPSI) in Smoking Cessation in the country. He has carried out research into pharmacological treatment in smoking cessation and is particularly interested in effective ways to deliver brief advice to smokers.  Dr Bobak is a regular speaker on smoking cessation at meetings throughout the UK and abroad and believes that helping smokers to quit is the most important part of Primary Care. He is on the faculty of The Global Healthcare Alliance for Treatment of Tobacco Dependence.

When using VBA, follow these three simple steps:

1. ASK2: Find out your patients' smoking status.

The consultation is the natural time to ask your patients about their smoking status.  Once you have established that they do smoke, questions such as  “Are you aware of the benefits to your health of quitting?” can determine their likely attitudes to quitting.

2. ADVISE2: Offer help that can increase their chances of quitting.

Tell your patients that the most successful way to quit is with professional support.3
“It can be very difficult to quit on your own, but we now know that specialist support and medication makes it up to 4 times more likely for you to stop, compared to using willpower alone.” 1

3. ACT2: Give your patient the tools to quit smoking for good.

Help your patient to start their quit attempt: 
'I can prescribe a treatment for you now to give you the best chance of becoming nicotine free'.

​​​​​​​ASK, ADVISE and ACT and put your patient on a path to quitting smoking.

Follow up, with Brief Support and Treatment (BST)​​​​​​​

BST outlines a support and prescribing process that can help a smoker quit successfully:
1. The pre-quit appointment: 
A positive and encouraging first step.  Check addiction and motivation levels, agree a quit date, prescribe the first two weeks of treatment and agree on follow-up appointments.
2. A quit date appointment:
A good time to check treatment, discuss any withdrawal symptoms, identify triggers and how to manage. Share support contacts and address any upcoming high-risk situations. 
3. Follow-up appointments:
Congratulate progress, discuss on-going treatment and advise on avoiding relapse.  Arrange the next appointment and encourage follow-up.
4. The final visit:
Hopefully this is when to congratulate a successful quit. Discuss relapse prevention, risk factors and coping strategies.  Emphasise the 'door is always open' for you to help again if required.

Listen to Dr. Bobak discuss BST

Contact us

** This is an optional area where footnotes can live.

VBA training

The National Centre for Smoking Cessation and Training (NCSCT) provides learning modules on VBA. 

Access the modules here

  1. West, R. (2012) Stop smoking services: increased chances of quitting. NCSCT Briefing #8. London; National Centre for Smoking Cessation and Training.
  2. National Centre for Smoking Cessation and Training: Accessed March 2020
  3. CHAMPIX Summary of Product Characteristics.
PP-CHM-GBR-3369. June 2021

Champix efficacy vs NRT

Read about how Champix compares to nicotine replacement therapies.

Champix efficacy data

Support material for Champix patients

Download support material for patients prescribed Champix.


Quick Links

For UK Healthcare Professionals*

These pages are not intended for patients or for members of the general public. The healthcare professional web pages contain promotional content.

I confirm that I am a healthcare professional* resident in the United Kingdom.

If you select 'No', you will be redirected to where you will be able to access reference information on Pfizer's prescription medicines.

*The ABPI Code definition for healthcare professional is members of the medical, dental, pharmacy and nursing professionals and any other persons who in the course of their professional activities may administer, prescribe, purchase, recommend or supply a medicine.

PP-PFE-GBR-2688. December 2020